CONTENT QUICKIE: Finding the Story that Sells

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CQ_storyTake a product or service. Ask yourself:

  • WHO created it?
  • WHAT inspired them?
  • WHEN did the inspiration strike?
  • WHERE were they when they had the idea?
  • WHY did they decide to share it?

The answers to those questions will always be more interesting than anything you have to say about your service.

If you have a good enough story, the product description is no longer active persuasion, but becomes verification and risk reversal—there simply to prove the amazing story is true.

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