Have you spent a day walking in your ideal client’s shoes? Do you understand her deepest wishes and desires? Can you articulate her problems in her own words? If you’ve heard this from us before, it’s because it’s SO VITAL to your overall content marketing effort.
But don’t take our word for it. Marketing guru Seth Godin was recently quoted in response to the question: What marketing mistake do most small businesses make? “They believe in the mass market instead of obsessing about a micro market.” Micro market = niche. Make defining yours a priority.