Everyone likes to be acknowledged on their birthday. One way to get your potential clients to take notice of your business is to reach out to them with a genuine birthday wish on their special day. Make it a point of asking for a birthday when folks opt-in to your list. Let them know that if they also share their mailing address, they can expect occasional goodies from you!
Send a handwritten birthday card via snail mail. (Use an ecard if you don’t get an address.) This doesn’t have to be a time suck if you work it into your regular marketing schedule, and if you put good energy into the message, your recipient will put you at the head of the list when it comes time to select a practitioner.