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hot-peppersVanilla subject lines and headlines fall on deaf ears and defeat the purpose of drawing folks into your content. Spend time crafting these important marketing messages because they are the “face” of your business and set the tone of your exchange. Entice people with words that pique their interest and tantalizes their emotions while also delivering value.

Two people who I feel do this well are Dr. Mercola —his daily email subject lines intend to shock and are uber-magnetic—and Mastin Kip of The Daily Love. In the case of the latter, you’ll find an emotional pull in each.

Practice writing some bold subject lines and let us know in the Comments how that feels—and how your audience reacts!

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