You get better bang for your business buck by creating your own engaging material on Facebook and sharing it liberally with your networks with the intention of igniting emotion and hitting the sharing circuit. When that happens, your URL graces the newsfeed of many, and that can lead to additional shares, likes, clicks, and even new subscribers and clients!
To have a shot at being shared, your post needs to be crafted in a highly visual format. Think: quality photo, provocative message, with URL and/or call to action, and logo.
Got questions about creating sharable posts? Fire away in the Comments below!