Facebook, Twitter, Google+, Pinterest, YouTube, Vimeo, Vine, Foursquare, Flickr, Instagram, contests, forums, blogs, podcasts, and the list of tools and services go on…and on…and on.
I am not casting a floodlight on this to put you into a state of catatonic overwhelm—I promise! I just want to emphasize that despite these shiny new ways of communicating, a relatively old-school method still outperforms them all, and that’s e-mail. (Check out this recent Forbes article about the benefits of old-school marketing.)
That’s right. E-mail. So, when you begin to feel as if focus is fleeting and your marketing calendar goes off the rails as you try to master every sexy, new social channel that hits the interwebs, know that you can turn to e-mail to get back on track using these three simple principles:
1. Send relevant, entertaining, and visual wellness content out regularly.
2. Seed your programs and offerings and include clear calls to action.
3. Include EASY ways for subscribers to share your e-mail via social media.
A final word of advice: Never cry about an unsubscribe. The person who unsubscribes was not your ideal client in the first place.